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THE BIG QUESTION: Which author would you pay to endorse your brand and why? Luxury jewellery brand Bulgari raised eyebrows last week as it was revealed that the company had sponsored novelist Fay Weldon's latest offering

14 Sep 2001

for evil. A mission statement for Virgin Mobile?' NIC GAULT, Barclaycard 'There's only one Billy Shakespeare. He's a proven crowdpleaser - like the Barclaycard Premiership. He's all about ...

PRIVATE VIEW: Greg Delaney

24 Aug 2001 | by GREG DELANEY, the chairman of Delaney Lund Knox Warren

is to be found in the new Barclaycard campaign. A bunch of well-known football personalities - though ... endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... Stephenson Production company: Paul Weiland Film Company Exposure: National TV BARCLAYCARD Project ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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