brands such as Barclaycard. In May it poached NatWest marketing director Frazer Smith to be vice ...
Client: Barclaycard PR Team: Lexis PR Campaign: News creation for Barclaycard Premiership Timescale: October Budget: Undisclosed Barclaycard took over sponsorship of football's FA Premier ... and help to 'validate' Barclaycard as the new title sponsor of the FA Premiership, showing ...
Peter Williams, marketing director of Barclaycard-owned online shopping portal ShopSmart, is to leave the company after less than six months following Barclaycard's decision to take marketing for the brand in-house. ...
service. Barclaycard, the first UK credit card, launched in 1966, has radically redefined its ... , Barclaycard has launched a credit card with football-related perks, such as monthly prize draws to win ... compounded annual rate of 25% from 1996 to 2000 - Barclaycard was the first credit card, launched ...
roles at Lloyds TSB and Barclaycard. Pile left the company last month after five years ...
Barclaycard has been forced on the defensive after a spate of complaints from customers that it has made it harder to get flights from its loyalty programme. In a statement, the credit card giant ... to a larger number of (our) customers". Barclaycard said customers were given notice of the changes ...
slot, including sponsors Coca-Cola and Barclaycard, in order to reach a younger, more upmarket male ... Allan, the TV director at OMD UK, which has Barclaycard as a client, said: "It performed in line ...
is to be found in the new Barclaycard campaign. A bunch of well-known football personalities - though ... endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... Stephenson Production company: Paul Weiland Film Company Exposure: National TV BARCLAYCARD Project ...
. Barclaycard, easily the Manchester United of this year's corporate league having committed 48m to be title ... -related credit card. But for such a high-profile prize, the feeling is that Barclaycard's marketing ... that the brand received while title sponsor of the Premiership". The truth is that Barclaycard has become ...
Lexis Public Relations has secured a multi-million pound deal to handle Barclaycard ... of the football season next weekend, sees Barclaycard replace Carling, which has been associated with the top ... ). Instead, Barclaycard has opted to give the contract to Lexis, the firm it has retained since the start ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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