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MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

Carling's defection to music seems to be perfectly timed

Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

ANALYSIS: Can Carling's music link work? - After ending its long association with the Premiership, Carling has found a music venue deal. Tania Mason asks if it will prove a good match.

balked at the price hike and turned its back. New sponsor Barclaycard will pay 16m a year ...

Advertisers stay with ITV football

slot, including sponsors Coca-Cola and Barclaycard, in order to reach a younger, more upmarket male ... Allan, the TV director at OMD UK, which has Barclaycard as a client, said: "It performed in line ...

PRIVATE VIEW: Greg Delaney

is to be found in the new Barclaycard campaign. A bunch of well-known football personalities - though ... endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... Stephenson Production company: Paul Weiland Film Company Exposure: National TV BARCLAYCARD Project ...

Carling in Premiership clubs tie-up

. Barclaycard paid 48m in May to become the league's title sponsor for three years. ...

MEDIA: News in brief

ITV confirmed last week that Coca-Cola is to sponsor its coverage of the Premier League in a pounds 40m deal. The agreement is Granada Enterprises' biggest sponsorship deal to date, almost as much as the pounds 48m Barclaycard Premier League sponsorship. ...

MEDIA: News in brief

ITV confirmed last week that Coca-Cola is to sponsor its coverage of the Premier League in a pounds 40m deal. The agreement is Granada Enterprises' biggest sponsorship deal to date, almost as much as the pounds 48m Barclaycard Premier League sponsorship. ...

Granada signs with Coke in pounds 40m deal to back TV football

with Barclaycard, which recently agreed a pounds 48 million three-year global title sponsorship deal of the FA ...

OPINION: Mills on ... Tio Pepe

. Note also his credit card. I'll bet the creative team put a lot of thought into that. Barclaycard ...

 

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