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MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

Carling's defection to music seems to be perfectly timed

Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

A&L loses D'Arcy to lure of Capital One account

brands such as Barclaycard. In May it poached NatWest marketing director Frazer Smith to be vice ...

ANALYSIS: Can Carling's music link work? - After ending its long association with the Premiership, Carling has found a music venue deal. Tania Mason asks if it will prove a good match.

balked at the price hike and turned its back. New sponsor Barclaycard will pay 16m a year ...

 

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