PRWEEK AWARDS 2002: And the award goes to?
18 Oct 2002
of Time, Lexis PR, Barclaycard ...
WINNER - Barclaycard, Value of Time, Lexis PR...Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad ... objective of driving traffic to Barclaycard's website, to increase online account management and card ... all the money in the world, to demonstrate that Barclaycard understands how consumers like to spend ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.