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BMP DDB's new television campaign for Barclaycard shows consumers embarking on outlandish shopping...The series of ads, which break on 4 November, unveil and explain Barclaycard's new price ... ", "auction" and "painting", for the first stage of Barclaycard's "value" campaign. In the first treatment ... Barclaycard's new long-term APR. "Taxi" announces Barclaycard's price promise - if any product bought using ...
been reduced, in the latest advertising from Barclaycard....Three 20-second ads, created by BMP DDB, launch in November and are the first in Barclaycard ... with their Barclaycards, because the interest rates are so low. One ad, "painting", shows a couple studying a painting in an art gallery. The voiceover says: "Barclaycard's long-term APR is only 11.9%", and then it cuts ...
Barclaycard has appointed Alistair Greenbank as head of e-commerce marketing, responsible
Barclaycard is to focus on value for money for the first time in its advertising, after slashing...elsewhere, Barclaycard will refund the difference. All three carry the strapline 'Don't go too mad for it ... will match or beat the interest rate for existing customers with other credit cards. However, Barclaycard has attracted criticism for the fact that those of its customers who only have a Barclaycard will not benefit ...
The ads in the campaign had consumer insights, from pure enjoyment in 'ABC Shrivel' to the frustration of being passed around on a phone call 'Call Centre'.
Virgin One has poached Barclaycard head of strategic marketing Colin Woodcock to be its marketing...at Barclaycard for more than a year, heading the launch of Barclaycard Direct, a venture that took the Barclaycard brand beyond credit cards and into insurance and loan products for the first time. One ... at Barclaycard. Marketing director Paul Parmenter said that an announcement would be made shortly. ...
Barclaycard is launching a direct-to-consumer operation that will see the UK's leading credit card...Barclaycard Direct will offer access to mortgages, home ... by the company, which found that 80% of Barclaycard customers would be prepared to buy other financial services ... , highlighting the ease and convenience of buying other products from Barclaycard. It has teamed up with other ...
Barclaycard is launching a promotion called The Golden Ticket designed to boost awareness of its
Barclaycard is stepping up its recruitment of customers over the internet by hiring the Haygarth...acquisition, said Wendy Lawrence, head of e-commerce marketing at Barclaycard. She added that around 800,000 Barclaycard holders in the UK make regular e-commerce transactions. The strategic shift comes as the company faces increasing competition to acquire new customers from the likes of Egg and Cahoot. Barclaycard has ...
Barclaycard, sponsor of the FA Premier League, has teamed up with Fast Web Media to produce the official web site of the FA Barclaycard Premiership. Called 4thegame.com, it will be launched later this month. The site will feature news on the 20 teams, ticket competitions, live scores, player profiles ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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