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THE BOOK OF LISTS: The 10 Best Radio Ads

. 5. BARCLAYCARD - Antiques The idea that men have nothing to talk about when the football season is in recess is not new to advertising. But it's the execution of this Barclaycard Premiership ad that sets ... to talk about. The Barclaycard Premiership kicks off on 17 August. 6. NESTLE KIT KAT - Oscar Romeo ...

LMUK lines up three to compete for Nectar digital brief

, BP, Debenhams and Barclaycard, is seeking a digital creative agency.

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

(mind you, with Dubya around, there probably won't be one). Barclaycard, unsurprisingly, is trying ... BARCLAYCARD Project: Value Client: Deborah Wood, head of advertising brand strategy team Brief: Demonstrate that Barclaycard has some very competitive price-related offers Agency: BMP DDB Writer: Dan ...

Barclaycard puts APR at heart of ad strategy

BMP DDB's new television campaign for Barclaycard shows consumers embarking on outlandish shopping...The series of ads, which break on 4 November, unveil and explain Barclaycard's new price ... ", "auction" and "painting", for the first stage of Barclaycard's "value" campaign. In the first treatment ... Barclaycard's new long-term APR. "Taxi" announces Barclaycard's price promise - if any product bought using ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash. All online registrations for the scheme, which were encouraged with the carrot ...

O&M creatives grab Aerial Award for KFC Popcorn Chicken ad

by Nadine Young at Zenith Media. This month's runners-up were for NatWest and Barclaycard Premiership ... . The Barclaycard Premiership ad, "antiques show", was created by Ben Wade and Louise Almgren for BMP DDB. The ad ...

Craik Jones to open digital unit with former Arawak staff

previously worked with Arawak to provide digital solutions for Prudential, Company Barclaycard and Gordon ...

Craik Jones poised to open digital unit with ex-Arawak staff

previously worked with Arawak to provide digital solutions for Prudential, Company Barclaycard and Gordon ...

CLOSE-UP: LIVE ISSUE/NECTAR - Will WCRS's ads for Nectar launch a distinguishable brand? Glen Mutel reports

's, BP, Debenhams and Barclaycard. A lot will depend on Nectar's advertising strategy, and the success ... and Barclaycard. Lawson admits that anything too edgy, irreverent and in your face might have done more harm than ...

WCRS produces multimedia work for Nectar

Nectar, which was founded by Sainsbury's, Barclaycard, Debenhams and BP, is looking to distance itself from its rivals by focusing on regularly consumable rewards from partners such as McDonald ... Sainsbury's, Debenhams and BP products as well as Barclaycard credit cards. The TV ads will be supported ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.