to remove filtersLMUK lines up three to compete for Nectar digital brief
22 Nov 2002 | by MARK SWENEY
, BP, Debenhams and Barclaycard, is seeking a digital creative agency.
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Barclays rejigs marketing for core businesses focus
12 Dec 2002 | by POPPY BRECH
The restructure, led by group marketing director Simon Gulliford, sees retail marketing director Richard Harvey move to a central co-ordinating role. Harvey will be responsible for ensuring that the bank's three core businesses - personal financial services, business banking and Barclaycard - get ...
Nectar sparks row with sign-up claim
21 Nov 2002 | by MARK KLEINMAN
, along with Nectar's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend ...
Nectar sparks row with sign-up claim
20 Nov 2002 | by Mark Kleinman,
's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend behind the card since ...
PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi
15 Nov 2002
(mind you, with Dubya around, there probably won't be one). Barclaycard, unsurprisingly, is trying ... BARCLAYCARD Project: Value Client: Deborah Wood, head of advertising brand strategy team Brief: Demonstrate that Barclaycard has some very competitive price-related offers Agency: BMP DDB Writer: Dan ...
Barclaycard puts APR at heart of ad strategy
01 Nov 2002 | by MARK SWENEY
BMP DDB's new television campaign for Barclaycard shows consumers embarking on outlandish shopping...The series of ads, which break on 4 November, unveil and explain Barclaycard's new price ... ", "auction" and "painting", for the first stage of Barclaycard's "value" campaign. In the first treatment ... Barclaycard's new long-term APR. "Taxi" announces Barclaycard's price promise - if any product bought using ...
PRWEEK AWARDS: Research
01 Nov 2002
WINNER - Barclaycard, Value of Time, Lexis PR...Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad ... objective of driving traffic to Barclaycard's website, to increase online account management and card ... all the money in the world, to demonstrate that Barclaycard understands how consumers like to spend ...
Barclaycard urges shoppers not to go mad
31 Oct 2002 | by Jennifer Whitehead,
been reduced, in the latest advertising from Barclaycard....Three 20-second ads, created by BMP DDB, launch in November and are the first in Barclaycard ... with their Barclaycards, because the interest rates are so low. One ad, "painting", shows a couple studying a painting in an art gallery. The voiceover says: "Barclaycard's long-term APR is only 11.9%", and then it cuts ...
NEWS BRIEFS: Appointment at Barclaycard
31 Oct 2002
Barclaycard has appointed Alistair Greenbank as head of e-commerce marketing, responsible
Barclaycard ads to highlight cut in interest rates
31 Oct 2002
Barclaycard is to focus on value for money for the first time in its advertising, after slashing...elsewhere, Barclaycard will refund the difference. All three carry the strapline 'Don't go too mad for it ... will match or beat the interest rate for existing customers with other credit cards. However, Barclaycard has attracted criticism for the fact that those of its customers who only have a Barclaycard will not benefit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
