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Vodafone is the latest to sign up to Nectar

The tie-up will give the world's biggest mobile phone company category exclusivity and see it become an issuing partner alongside Nectar's founding partners Sainsbury's, BP, Barclaycard and Debenhams. Off-licence group First Quench signed up as the fifth issuing partner last week. Vodafone ...

Thresher set to join Nectar reward scheme

, joining Sainsbury's, Debenhams, BP and Barclaycard in the loyalty card programme.

Nectar sparks row with sign-up claim

's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend behind the card since ...

WH Smith to open up loyalty database

's, Barclaycard, Debenhams and BP the chance to collect rewards which can be exchanged for a number of items ...

Sainsbury calls Tesco's coupon bluff

, Debenhams and Barclaycard. Davis told The Times that Tesco's offer would "cost them more than they think ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash. All online registrations for the scheme, which were encouraged with the carrot ...

Nectar withdraws ads after website jam

to see other shoppers' personal data. Nectar's founding sponsors, Sainsbury's, Barclaycard, BP ...

Nectar website attracts 5% of the UK population on launch day

Sainsbury's alone signed up 900,000 people, and with figures still awaited from BP, Barclaycard and Debenhams, it is thought that more than 1m people will have signed up in the first week. The success of the scheme, which is run by Loyalty Management UK, saw the Nectar website crash at least twice on Monday ...

Loyalty rivals in £130m battle for members

The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles ... . While Sainsbury's and Barclaycard will allow customers to transfer points to Nectar, it emerged ...

Debenhams backs autumn range with WCRS TV campaign

The advertising is also timed to coincide with the store's launch of Nectar, the UK's first loyalty card scheme to feature multiple companies. Debenhams is one of Nectar's four founding partners alongside Sainsbury's, BP and Barclaycard. Nectar's backer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.