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Vodafone is the latest to sign up to Nectar

The tie-up will give the world's biggest mobile phone company category exclusivity and see it become an issuing partner alongside Nectar's founding partners Sainsbury's, BP, Barclaycard and Debenhams. Off-licence group First Quench signed up as the fifth issuing partner last week. Vodafone ...

Vodafone backs Nectar two years after axing rival

The tie-up will give the world's biggest mobile phone company category exclusivity and see it become an issuing partner alongside Nectar's founding partners Sainsbury's, BP, Barclaycard and Debenhams. Off-licence group First Quench signed up as the fifth issuing partner last week (Marketing, December ...

Virgin Mobile top sales man takes marketing remit

prior to the network's launch in May 1999. Before that he led Barclaycard's entry into the telecoms ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.