Parmenter, who pioneered Barclaycard's sponsorship of the FA Premiership during a five-year spell as marketing director, takes up the job in December. He will report to Powergen's retail managing director Nick Horler. His appointment casts uncertainty on the role of Powergen marketing director John Evans, who ...
He will oversee a relaunch that positions the brand as an environmentally friendly and family-focused energy supplier. Parmenter, who pioneered Barclaycard’s sponsorship of the FA Premiership during a five-year spell as marketing director, takes up the job in December. He will report to Powergen’s retail managing ...
The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles ... . While Sainsbury's and Barclaycard will allow customers to transfer points to Nectar, it emerged ...
and Barclaycard Rewards are to be scrapped in favour of Nectar, the UK's first loyalty card scheme to feature...Nectar's backer, Loyalty Management UK (LMUK) will spend more than £50m on its launch this autumn. It has signed Sainsbury's, BP, Barclaycard and Debenhams as its founding partners. Argos, which runs ... at Sainsbury's, BP, Barclaycard or Debenhams. Points can then be redeemed with Nectar's reward partners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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