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THE BOOK OF LISTS: The 10 top-grossing feature films

intelligence officer who appeared in a series of Barclaycard ads with his side-kick Boff. After all his fellow ...

Barclaycard shifts £15m media account into Starcom

LONDON - Barclaycard has consolidated its £15m media planning and buying account into Starcom...The business was previously split between OMD UK and Starcom. Barclaycard spent £7m through OMD ... . OMD had handled media for the Barclaycard brand advertising while Starcom was already planning and buying media for £8m of activity around Barclaycard’s involvement in the Nectar loyalty scheme ...

Yahoo! links with Fast Web Media for football content

4thgame.com , the official website of the Barclaycard Premiership sponsor, will provide original content to Yahoo! in a box on the football homepage, including a What the Papers Say round-up, and a feature called Wacky World, looking at the stranger side of football. Megasoccer.com is a global ...

Nectar to launch customer magazine

Barclaycard has been involved since its launch. LMUK refused to comment on Barclays Bank's potential ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.