27 Nov 2003
Barclaycard is attempting to combat online credit card fraud by creating a database of prospective
18 Nov 2003
| by Jennifer Whitehead,
LONDON - Barclaycard has defended a '0% forever' credit card promotion that was deemed 'highly...to customers.
In its advertising, Barclaycard promoted in large type that the 0% APR would be offered forever ...
.9%.
Responding to the OFT statement, Gary Hoffman, Barclaycard chief executive, said: "Barclaycard does ...
have to listen carefully."
A spokesman for Barclaycard said that there had been no more complaints ...
31 Oct 2003
| by Mark Sweney
Barclays has moved its 6.6 million creative advertising account for Barclaycard from BMP DDB...an excellent job for Barclaycard over the past few years," Deeks added. " It has helped establish Barclaycard ...
the face of Barclaycard.
Earlier this year, Barclaycard moved its media account out of OMD UK and into Starcom Motive. BMP's fellow Omnicom agency WWAV Rapp Collins, which handles Barclaycard's below ...
30 Oct 2003
| by Ben Bold
Barclays has moved its 6m Barclaycard ad account from BMP DDB to Bartle Bogle Hegarty after 13...also handles Barclays subsidiary Woolwich.
Barclays said it has given the Barclaycard work to BBH ...
Barclaycard earlier this month (Marketing, October 3), reuniting the bank with football's most prestigious league after ten years.
Barclaycard, which is the UK's leading credit card, has only spent about 400 ...
27 Oct 2003
| by Maja Pawinska,
LONDON - Barclays has moved the above-the-line account for its credit card brand Barclaycard out...BMP's work for Barclaycard included the award-winning Rowan Atkinson campaign in the early 1990s. Barclays brand strategy manager Sara Deeks said BMP had helped the bank to establish Barclaycard as the leading credit card brand in the UK.
"BMP has done an excellent job for Barclaycard over the past few ...
24 Oct 2003
Barclaycard claimed this week that its business had been unaffected by comments made by Barclays...Mark Gonella, head of Barclaycard PR, said customer calls to the Barclays credit card organisation had increased by 0.4 per cent after Barrett’s appearance before the Commons Treasury Select Committee last Thursday. Barrett told the Committee that he did not use credit cards because he thought them too ...
09 Oct 2003
Barclaycard is targeting the Spanish market with a customer acquisition programme through EHS Brann
02 Oct 2003
| by Staff,
LONDON - Domino's Pizza has hired a Barclaycard marketer for the new position of direct mail...Denise Bonnick was brand communications manager at Barclaycard, where she has yet to be replaced.
At the pizza delivery company, she will report to sales and marketing director Chris Moore. She will be responsible for devising direct mail campaigns and developing a better understanding of the company's customer ...
02 Oct 2003
Domino's Pizza has hired a Barclaycard marketer for the new position of direct mail controller....Denise Bonnick was brand communications manager at Barclaycard, where she has yet to be replaced.
At the pizza delivery company she will report to sales and marketing director Chris Moore. She will be responsible for devising direct mail campaigns and developing a better understanding of the company's customer ...
27 Jun 2003
Barclaycard has consolidated its 15 million media planning and buying account into Starcom Motive
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