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Barclaycard defends ads OFT deems 'highly misleading'

LONDON - Barclaycard has defended a '0% forever' credit card promotion that was deemed 'highly...to customers. In its advertising, Barclaycard promoted in large type that the 0% APR would be offered forever ... .9%. Responding to the OFT statement, Gary Hoffman, Barclaycard chief executive, said: "Barclaycard does ... have to listen carefully." A spokesman for Barclaycard said that there had been no more complaints ...

BMP DDB loses Barclaycard advertising after 13 years

LONDON - Barclays has moved the above-the-line account for its credit card brand Barclaycard out...BMP's work for Barclaycard included the award-winning Rowan Atkinson campaign in the early 1990s. Barclays brand strategy manager Sara Deeks said BMP had helped the bank to establish Barclaycard as the leading credit card brand in the UK. "BMP has done an excellent job for Barclaycard over the past few ...

All:Sports joins Nectar as it smashes first-year target

Loyalty Management UK launched Nectar in September 2002 with founding partners Sainsbury's, Debenhams, BP and Barclaycard. All:Sport follows Vodafone, Ford, Thresher Group and Adams, which have all ... their Barclaycards and for using a Vodafone mobile. Rob Gierkink, CEO of Loyalty Management UK, said: "When we ...

Motorola and 3 unveil new advanced video handset

, such as Barclaycard Premiership goals and the latest film clips, with a high degree of clarity and resolution ...

Premiership football goes free in 3's subscriber push

months of the new Barclaycard Premiership season for free on their video mobiles in an effort to boost

Deal with Royal & Ancient Golf Club puts The Open on 3

, comedy shorts and exclusive Barclaycard Premiership action. If you have an opinion on this or any ...

Green spurns Nectar proposal for Arcadia and BHS

industry. So far its eight sponsors include BP, Barclaycard, Ford and off-licence chain Thresher. If you ...

InterContinental pushes half-price promotion online

ranges from AOL Time Warner to Barclaycard, CNN, Nestle and AstraZeneca. "To see such a prestigious ...

Nectar strengthens board with Sorrell appointment

The appointment follows the signing of three new partners to the rewards scheme: Vodafone; Adams, the children's wear retailer; and First Quench, which owns Victoria Wine and Bottoms Up, the wine shops. They join founding Nectar scheme companies Sainsbury's, BP, Debenhams and Barclaycard, and potentially add 3 ...

Nectar – who really benefits from multi-store loyalty?

of each partner is also rather different: the BP and Barclaycard profile is more male; Debenhams ... to 20m rather different adults can be persuaded to shop in those stores and use their Barclaycard, when ...

 

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