to remove filtersTHE MARKETING OLYMPICS
27 Nov 2003 | by Daniel Rogers
it was supported by Sainsbury's, Barclaycard, Debenhams and BP, it automatically gained credibility. This is why we ...
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THE BOOK OF LISTS: The 10 top-grossing feature films
19 Dec 2003
intelligence officer who appeared in a series of Barclaycard ads with his side-kick Boff. After all his fellow ...
Sports marketing: Headline deals and half-truths
27 Nov 2003
shared by sponsor Barclaycard with the British Tourist Authority, and branding rights across the entire ...
Jackson to stay in Barclays spots as BBH is rebuked
30 Oct 2003 | by Staff,
its relationship with Barclays by winning the £6.6m Barclaycard account from the incumbent, BMP DDB ...
Barclays agrees £57m Premier League tie-up
09 Oct 2003 | by Mark Kleinman
the title sponsorship of the FA Premier League switches from Barclaycard to its owner Barclays in a 57m...-roots sponsorship. Barclaycard chief executive Gary Hoffman and his Premier League counterpart, Richard Scudamore ...
Premiership name set to change with £57m Barclays deal
03 Oct 2003 | by Mark Kleinman,
sponsorship of the English Premier League switches from Barclaycard to its owner, Barclays, in a £57m deal.
All:Sports joins Nectar as it smashes first-year target
17 Sep 2003 | by Claire Billings,
Loyalty Management UK launched Nectar in September 2002 with founding partners Sainsbury's, Debenhams, BP and Barclaycard. All:Sport follows Vodafone, Ford, Thresher Group and Adams, which have all ... their Barclaycards and for using a Vodafone mobile. Rob Gierkink, CEO of Loyalty Management UK, said: "When we ...
Motorola and 3 unveil new advanced video handset
01 Sep 2003 | by Staff,
, such as Barclaycard Premiership goals and the latest film clips, with a high degree of clarity and resolution ...
ANALYSIS: Making football sponsorship pay
14 Aug 2003 | by Mark Kleinman
stages. When the Barclaycard Premiership season gets under way this weekend, there will be a host ...
NEWS BRIEF: 3 UK offer for football fans
07 Aug 2003
3 UK is offering football fans the chance to follow three months of the new Barclaycard Premiership
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
