05 Nov 2004
| by Mark Johnson
Barclaycard is on the hunt for a PR manager following a restructure of its comms department...to head of PR.
The newcomer will oversee relations with consumer agency Lexis PR.
Barclaycard gained ...
to Barclaycard UK managing director Peter Crook and Barclays group comms director Leigh Bruce. He formerly reported to Barclaycard marketing director Alison Hutchinson and Barclays group PR director Chris Tucker.
...
25 Jun 2004
| by Francesca Newland, francesca.newland@haynet.com
the video player. We were keen to see what BBH had done with Barclaycard, and how successfully Jennifer...-next-door performance is engaging, and prevents her, as the frontwoman for Barclaycard, from being loathed. But the ad ...
and Gary Oldman will make their debut later this summer.
The endline says: "Open doors with Barclaycard. The key." Credit to Barclaycard and BBH for resisting showing Aniston on a Bond Street shopping spree ...
18 Jun 2004
Barclaycard has unveiled its first ads featuring the former Friends star Jennifer Aniston....class, which she pays for with her Barclaycard.
Each execution ends with a voiceover saying: "Open doors with a Barclaycard. The key." The ads aim to appeal to a wide audience and run across national ...
15 Jun 2004
| by Staff,
LONDON - Barclaycard is backing the launch campaign for its new 0% APR credit card, which stars...not revealed, it represents a ramping up in online activity for Barclaycard. The new campaign, "the key to funding life's ups and downs" is the first created by Bartle Bogle Hegarty for Barclaycard, with Aniston chosen because of her appeal to women.
Alan Potter, senior marketing manager at Barclaycard, said ...
03 Jun 2004
Barclaycard is introducing a range of branded personal loans to position itself as a more...on Barclaycard's 0% Forever card.
To prevent consumers paying unnecessary levels of interest the company is tailoring credit cards and loans to customers' individual needs. Barclaycard previously provided loans under the Masterloan brand, but it is scapping the brand in favour of Loans from Barclaycard.
Barclaycard recently ...
21 May 2004
| by James Hamilton
Barclaycard has chosen the former Friends star Jennifer Aniston to front a new campaign, launching....
The Barclaycard campaign, "the key", will be BBH's first work for the brand since it won the account from DDB London last October.
A source close to Barclaycard said the campaign would mark a repositioning ...
Barclaycard into the wider lending market.
...
20 May 2004
| by James Hamilton,
LONDON - Barclaycard has chosen the former Friends star Jennifer Aniston to front a new campaign....
The Barclaycard campaign, "the key", will be BBH's first work for the brand since it won the account from DDB London last October.
A source close to Barclaycard said the campaign would mark a repositioning ...
Barclaycard into the wider lending market.
If you have an opinion on this or any other issue raised ...
19 May 2004
Barclaycard is sponsoring five Ministry of Sound music events in London, Brighton, Barcelona
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