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News Analysis: Banks take up responsible lending

, Barclaycard is rebranding its loans, positioning them as an alternative to credit-card borrowing (Marketing, 3 ... products. He believes Lloyds TSB's Create card and Barclaycard's offers are simply examples of the banks ... leader Barclaycard in fourth place (Mintel) clearly wants to capitalise on this growth and steal a march ...

Barclaycard takes Aniston advertising online with Dare

LONDON - Barclaycard is backing the launch campaign for its new 0% APR credit card, which stars...not revealed, it represents a ramping up in online activity for Barclaycard. The new campaign, "the key to funding life's ups and downs" is the first created by Bartle Bogle Hegarty for Barclaycard, with Aniston chosen because of her appeal to women. Alan Potter, senior marketing manager at Barclaycard, said ...

Lloyds TSB joins flexible credit trend with Create

and online advertising. Lloyds TSB would not reveal a spend figure. Barclaycard is the market leader ...

Lineker's Walkers ads top poll after obesity controversy

, at number seven. Barclaycard signing Jennifer Aniston, Sainsbury's re-signing Jamie Oliver and Gillette ... . The full list of ads for May is: 1 Walkers 2 Galaxy racism allegations 3 Barclaycard signs ...

3 stays with sport for BSkyB agreement

for the company said the service “builds on 3’s success with the Barclaycard FA Premier League highlights, which ...

Barclaycard to overhaul loans

Barclaycard is introducing a range of branded personal loans to position itself as a more...on Barclaycard's 0% Forever card. To prevent consumers paying unnecessary levels of interest the company is tailoring credit cards and loans to customers' individual needs. Barclaycard previously provided loans under the Masterloan brand, but it is scapping the brand in favour of Loans from Barclaycard. Barclaycard recently ...

Editorial: Will women fall for Aniston sales pitch?

She is to be the new face of Barclaycard in an apparent attempt to persuade more women ... as did an Office of Fair trading ruling that a Barclaycard ad promoting a "0 per cent forever" interest rate was "highly misleading". So Aniston and Barclaycard's agency Bartle Bogle Hegarty will have much ...

Bartle Bogle Hegarty signs Aniston for its first Barclaycard ad

Barclaycard has chosen the former Friends star Jennifer Aniston to front a new campaign, launching.... The Barclaycard campaign, "the key", will be BBH's first work for the brand since it won the account from DDB London last October. A source close to Barclaycard said the campaign would mark a repositioning ... Barclaycard into the wider lending market. ...

BBH signs Aniston for its first Barclaycard advertising

LONDON - Barclaycard has chosen the former Friends star Jennifer Aniston to front a new campaign.... The Barclaycard campaign, "the key", will be BBH's first work for the brand since it won the account from DDB London last October. A source close to Barclaycard said the campaign would mark a repositioning ... Barclaycard into the wider lending market. If you have an opinion on this or any other issue raised ...

News brief: Barclaycard sponsors music events

Barclaycard is sponsoring five Ministry of Sound music events in London, Brighton, Barcelona

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