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Barclaycard has selected Four Communications to help build its image as a responsible lender....ever. Four is helping us drive further balance into the debate,' said Barclaycard head of PR Ian Barber. Four takes over from Lexis PR which has handled mostly consumer work for Barclaycard since ...
ads for Barclaycard....remotely inferior has been doomed by comparison. In recent times, Barclaycard has often endeavoured ... , and credible for Barclaycard - no other credit card brand could occupy this space within the UK marketplace ... . Overall, the campaign exudes confidence, helping to reaffirm Barclaycard's market-leader position ...
Barclaycard, the UK's most-used credit card, is to overhaul its PR strategy in an effort to build ... consumer debts were rising faster than expected and will mark Barclaycard's first initiative on this scale. Barclaycard wants to better manage its corporate reputation among government, NGOs and business media ...
LONDON - Barclaycard International has appointed EHS Brann to take on the newly created role...Priorities for EHS Brann, which has already worked with Barclaycard on a series of projects ... on the brand's link with Barclays. EHS Brann has also been hired to help Barclaycard gain a foothold in new markets in Asia, India and Africa. Globally the agency is to develop a toolkit for Barclaycard ...
Toby Roberts applauds Barclaycard’s ads with Rowan Atkinson that managed to make a plastic card...about BMP's (now DDB) "Latham and Bough" campaign for Barclaycard that ran from 1991 to 1997. It starred ... sidekick, Bough, whose Barclaycard always managed to get them out of trouble. Of course, things were different back then – Barclaycard was almost synonymous with "credit card" and, having seen off Access ...
Aniston as the new face of Barclaycard after Aniston's year-long contract with the credit card company...with a Barclaycard. The key." The 'Friends' actress, who recently announced she is splitting from her ... Barclaycard. Previous campaigns include the seven-year award winning Rowan Atkinson spy campaign and ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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