to remove filtersHouse of cards
03 May 2005 | by MediaWeek
Somerfield pilots Saver Card 2003 Vodafone joins Nectar Barclaycard's switch from Air Miles to Nectar ...
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Media Strategy - MasterCard campaign was Priceless
25 Oct 2005 | by Andrew Canter
This has been good news for the consumer and, of course, for the companies that issue credit and debit cards. Credit card advertisers have historically depended on celebrity endorsement, examples being Rowan Atkinson for Barclaycard and, most recently, Jose Mourinho for American Express ...
My favourite campaign - Barclaycard series was a credit to advertising
12 Apr 2005 | by MediaWeek
Toby Roberts applauds Barclaycard’s ads with Rowan Atkinson that managed to make a plastic card...about BMP's (now DDB) "Latham and Bough" campaign for Barclaycard that ran from 1991 to 1997. It starred ... sidekick, Bough, whose Barclaycard always managed to get them out of trouble. Of course, things were different back then – Barclaycard was almost synonymous with "credit card" and, having seen off Access ...
Advertisers must dig deep to target new student generation
29 Mar 2005 | by MediaWeek
and Barclaycard have all had years to get their media mix right and to follow the evolving needs, attitudes ...
Sky to launch credit card
22 Feb 2005 | by MediaWeek
BSkyB and Barclaycard have joined forces to produce Skycard, a new branded credit card...,” said Gary Hoffman, Barclaycard’s chief executive. In future the special slot that has been adapted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
