Nectar drops sportswear partner All:Sports
07 Dec 2005 | by James Quilter
Barclaycard and Vodafone. ...
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Agency of the Year 2005: Creative Agency of the Year - Bartle Bogle Hegarty
14 Dec 2005 | by Lucy Barrett
of visits to KFC outlets and boost sales. The agency's Barclaycard 'Stay Barclaycalm' campaign, aimed ...
This week: Marketing news from the national press
07 Dec 2005
Tesco is to take on The Carphone Warehouse with a chain of phone shops selling Tesco products. Its first telecoms centre will open in Slough this week, followed by further outlets next year - Sunday Express Barclaycard, Abbey, Egg and the Co-operative Bank have agreed to share information on borrowers ...
The A List: (Part 3 of 11)
05 Dec 2005
ad that worked on you: Barclaycard, "Barclaycalm" campaign. What objects do you always carry with you ...
Profile: Stephen Whitehead, Barclays
01 Dec 2005 | by Thomas Williams
-street bank comprises Barclaycard, investment banking arm Barclays Capital and asset management group Barclays ...
Campaign Media Awards 2005: Finalists
25 Nov 2005
: Peter Simpson Media/brand manager: Mark Mullen Title: Barclaycard Media agency: Starcom Media director: Jez Groom Account director/media planner: Josie Lyons Client: Barclaycard Brand/product: Barclaycard ...
Design Awards: Financial
23 Nov 2005
WINNER: BARCLAYCARD, INTERBRAND COMMENDED: HSBC, RMG CONNECT COMMENDED: BDO STOY HAYWARD, JOHN BROWN CITRUS Barclaycard is Europe's biggest credit-card brand, with more than 9m UK customers. Since 2003, however, the credit-card market has become increasingly competitive and Barclaycard found ...
Direct News: Egg backs loyalty scheme
23 Nov 2005 | by Ed Kemp
of the credit-card market, according to Mintel. The market leader is Barclaycard, with a 14.2% share. Last ...
Direct mail: Fiscal policy
09 Nov 2005
segmentation category that Capital One, MBNA, Morgan Stanley and Barclaycard concentrated on was 'good ... more varied approach. The biggest target demographic for Capital One, Morgan Stanley and Barclaycard ... .9%), followed closely by 'blue-collar owners' (18.7%). Barclaycard's third-biggest concentration of spend at 14 ...
Direct mail: Less means more for direct mailers
09 Nov 2005
from 259,000 to 150,000, and Barclaycard from 261,000 to 56,000. MBNA is now placing greater emphasis ... .1 94.5 9.4 46 Barclaycard 7,990,062 17,755,694 27.9 72.1 56.6 -41.3 47 Flying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
