-street bank comprises Barclaycard, investment banking arm Barclays Capital and asset management group Barclays ...
WINNER: BARCLAYCARD, INTERBRAND COMMENDED: HSBC, RMG CONNECT COMMENDED: BDO STOY HAYWARD, JOHN BROWN CITRUS Barclaycard is Europe's biggest credit-card brand, with more than 9m UK customers. Since 2003, however, the credit-card market has become increasingly competitive and Barclaycard found ...
of the credit-card market, according to Mintel. The market leader is Barclaycard, with a 14.2% share. Last ...
segmentation category that Capital One, MBNA, Morgan Stanley and Barclaycard concentrated on was 'good ... more varied approach. The biggest target demographic for Capital One, Morgan Stanley and Barclaycard ... .9%), followed closely by 'blue-collar owners' (18.7%). Barclaycard's third-biggest concentration of spend at 14 ...
before a government committee to defend the high interest rates Barclaycard charged its customers. His ...
, such as Barclaycard and MBNA. Arjan Dijk, Capital One's director of marketing, said: "Our culture is driven ...
the latest research. Barclaycard pulled out of the Nectar loyalty card scheme in July. Martin Fielding ...
run by the company were for credit card sub-brand Barclaycard in 1972. The success of its TV activity ... brand in July 2002. In the same year, The Times concluded that its 'high reputation lets Barclaycard ... for Barclaycard. The Richard Latham campaign, launched in 1991, starred Rowan Atkinson as a bungling secret agent ...
(%) 1 Barclays (Barclaycard) 14.2 2 Lloyds TSB 10.7 3 Capital One ...
Barclaycard has selected Four Communications to help build its image as a responsible lender....ever. Four is helping us drive further balance into the debate,' said Barclaycard head of PR Ian Barber. Four takes over from Lexis PR which has handled mostly consumer work for Barclaycard since ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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