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This week: Marketing news from the national press

Tesco is to take on The Carphone Warehouse with a chain of phone shops selling Tesco products. Its first telecoms centre will open in Slough this week, followed by further outlets next year - Sunday Express Barclaycard, Abbey, Egg and the Co-operative Bank have agreed to share information on borrowers ...

Media Strategy - MasterCard campaign was Priceless

This has been good news for the consumer and, of course, for the companies that issue credit and debit cards. Credit card advertisers have historically depended on celebrity endorsement, examples being Rowan Atkinson for Barclaycard and, most recently, Jose Mourinho for American Express ...

This week: Marketing news from the national press

, PAI, BC Partners, Cinven and Charterhouse this week - Sunday Express Barclaycard has come under fire ...

ITV 50 Years of Fame: Private view - Royal Mail

can tell a man by the company he keeps, and Royal Mail namechecks Barclaycard and Amazon ...

50 Years of Fame: Brandfame - Barclays

run by the company were for credit card sub-brand Barclaycard in 1972. The success of its TV activity ... brand in July 2002. In the same year, The Times concluded that its 'high reputation lets Barclaycard ... for Barclaycard. The Richard Latham campaign, launched in 1991, starred Rowan Atkinson as a bungling secret agent ...

50 Years of Fame: Fantasy formats

Barclaycard head of brand and insight, favours a remake of cult classic Star Trek, but with a difference. This time the intrepid explorers would be armed only with a Barclaycard and its back-up services to help ...

Adwatch: The weekly analysis of advertisement recall

/MediaCom 48 10 (-) Barclaycard Bartle Bogle Hegarty/Starcom 47 11 (-) Tic Tac ...

The Work: Private View

of the parts. Barclaycard (3) has a famous advertising heritage. The new ads feature Jennifer Saunders with a ... the reassuring voice of being covered by Barclaycard. One ad is set in Tokyo and centres on an internet cafe ... forward to the ad break. Barclaycard (3) was up first. Jennifer Saunders, spending without thinking ...

Opinion: Perspective - Why Barclays Bank has let down its advertising

the fact that I'm now so frustrated I'm going to pull my current account, savings account and Barclaycard ...

The Work: New Campaigns - UK

per cent for the first six months of 2005. BARCLAYCARD - BARCLAYCALM Project: Barclaycalm Client: Mike Hoban, head of customer strategy, insight and brand, Barclaycard Brief: Highlight the Barclaycard ... : National TV, posters THE LOWDOWN Barclaycard has dropped the Friends star Jennifer Aniston ...

 

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