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Barclaycard trumpets arrival of combined Oyster credit card

LONDON - Barclaycard is rolling out a £4m marketing campaign to back the launch of its three...Chambers, Barclaycard chief marketing officer, said: With its unique three-in-one feature, we believe Barclaycard OnePulse is the future of payments in London and we wanted the advertising creative to support ... , totally different to any previous Barclaycard creatives, while highlighting the benefits of the card. ...

Adult listings prompt companies to pull ads from IMDb

LONDON - The National Lottery and Barclaycard have pulled their online ads from Amazon's movie...the Internet Movie Database website after dozens of brands, including Motorola, Barclaycard, Hilton Hotels ... at all times is to safeguard the reputation and integrity of The National Lottery. Barclaycard has also ... , or the whole site. A spokesman for Barclaycard said: Barclaycard has been running banner adverts ...

Walker Media appoints Vassallo for key online role

up the 10m Barclaycard business and also holds the separate Barclays Wealth, Barclays International ...

Walker-i wins £10m Barclaycard brief

LONDON - Barclaycard has handed Walker-i a £10m digital planning and buying brief, following a...As the UK digital planning and buying agency for Barclaycard, Walker-i will launch an online branding exercise in May. Barclaycard will also use Walker-i s new behavioural targeting and segmentation ... Wealth, while parent agency Walker Media handles Barclaycard s planning and buying for traditional media ...

Interactive agency Syzygy acquires Unique Digital

include Barclaycard, Avis Europe and Sainsbury s. This adds to Syzygy s current client list, which ...

Carlson Marketing appoints new creative director

, Attrill worked at DMP on brands including Barclays, Barclaycard and Norwich Union. The appointment marks ...

Walker takes £10m Barclaycard online brief from Unique Digital

LONDON - Barclaycard is set to move its £10m online planning and buying account from incumbent...The move, which is understood to have occurred without a pitch, effectively integrates the Barclays digital accounts under one agency roof. Integrating the Barclaycard digital business with the 70m ... . In August 2006, Unique Digital launched an online branding campaign for Barclaycard. The campaign contained ...

 

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