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Close-Up: Live Issue - Do celebrity endorsements still work?

02 Nov 2007 | by Matthew Warren

Atkinson and Barclaycard; and Henry Kissinger and The Economist. Cluer thinks that rather than more ...

The Work: New campaigns - UK

24 Aug 2007

." BARCLAYCARD - ONEPULSE CREDITS Project: OnePulse Client: Gary Twelvetree, director of communications, brand and advertising, Barclaycard Brief: Launch the next generation of Barclaycard Creative agency: Bartle Bogle ... Media planner: Malcolm Boxall Exposure: Outdoor THE LOWDOWN Barclaycard is launching a three ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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