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Barclaycard beats credit blues

The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...

Meet Glyn Butterworth, Barclaycard

Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...

Marketing's Top 100 Direct Mail advertisers 2008

. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...

Capital One plunges down list of biggest direct mail spenders

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

Digital in focus as Saatchi acquires rest of Walker

immediately with more work from existing client Barclays on its 10m Barclaycard account. Announcing its ...

Hicklin Slade sets up loyalty marketing division

years agency and client experience across a range of financial brands, including NatWest, Barclaycard ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.