Specsavers parodies Barclaycard ad on YouTube
14 Nov 2008 | by Fiona Ramsay
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube
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Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
Specsavers viral spoofs Barclaycard 'waterslide' ad
14 Nov 2008 | by Staff
LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard..." Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could ...
Meet Glyn Butterworth, Barclaycard
12 Nov 2008 | by Staff
Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...
Diary: Barclaycard forecasts P45 for Juande Ramos
31 Oct 2008
Please don't tell your latest Spurs joke to Campaign's solitary White Hart Lane season ticket holder. Don't you think he's suffered enough? And he's heard them all.
Barclaycard ad to break during X Factor results
21 Oct 2008 | by Staff
Barclaycard's contactless payment technology....The ad features an office worker who leaves his desk and jumps into a waterslide hidden in a cupboard. He makes his way home via the water slide, which weaves around buildings, over busy roads and through parks. Paul Troy, the director of advertising at Barclaycard, said: "By the end of this year ...
Barclaycard highlights 'convenience' message
21 Oct 2008 | by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ... , Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ... Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...
Branding: Brand in the news - Barclaycard
07 Oct 2008 | by George Bryant, Partner, The Brooklyn Brothers
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
Branding: Barclaycard rolls out fresh identity
30 Sep 2008 | by Jennifer Whitehead
Barclaycard is introducing an updated logo and visual identity across all its global products...will therefore not receive their new-look cards until 2011. It is also phasing out its Barclaycard Business sub ... and India, was created by The Brand Union. For the past two years, Barclaycard has used Green Wing stars ... the strapline 'Glide with us'. Barclaycard is currently undergoing a brand extension, moving from solely being ...
Barclaycard signals strategic shift with fresh logo
29 Sep 2008 | by Alex Brownsell
LONDON - Barclaycard is introducing a new logo and global visual identity as it tries to accelerate...The financial services brand is also to phase out its Barclaycard Business brand as part ... version, to bring Barclaycard closer to the parent Barclays brand. The new look will be rolled out ... of the plastic around it, making the way people pay for things simpler,' said Barclaycard chief executive Antony ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
