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The week in marketing: 18 November

plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...

Specsavers parodies Barclaycard ad on YouTube

LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube

Aviva hires British Gas' Jan Gooding for senior marketing role

and innovations director. White, who has previously held positions at Barclaycard and Barclays Life, will ensure ...

Media Road Test: The Sunday Times Magazine

relaunched edition included Barclaycard, DFS, Nissan, BUPA and Furniture Village. ...

Brands piggyback on free running movement

and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...

Barclaycard highlights 'convenience' message

LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ... , Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ... Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...

Digital & Direct: Service to vet ad placement

Bernard Matthews, Barclaycard, HBOS and Visa are among several brands attempting to protect

Branding: Brand in the news - Barclaycard

You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...

Marketing's Top 100 Direct Mail advertisers 2008

. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...

Capital One plunges down list of biggest direct mail spenders

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

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