to remove filtersThe week in marketing: 18 November
18 Nov 2008 | by Staff
plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...
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Brand manager of the week
10 Dec 2008
Sharon Zimmerli, Senior design and identity manager, Barclaycard
The Work: Private View
14 Nov 2008
or we're doomed. Bollocks to that says Barclaycard (6) (which has more reason to keep its head down ... Photographer: Spencer Rowell Exposure: Outdoor 6. BARCLAYCARD Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...
Aviva hires British Gas' Jan Gooding for senior marketing role
13 Nov 2008 | by Alex Brownsell
and innovations director. White, who has previously held positions at Barclaycard and Barclays Life, will ensure ...
The Work: New Campaigns - UK
31 Oct 2008
the full Sony high-definition kit. BARCLAYCARD - GLIDE CREDITS Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ...
Barclaycard ad to break during X Factor results
21 Oct 2008 | by Staff
Barclaycard's contactless payment technology....The ad features an office worker who leaves his desk and jumps into a waterslide hidden in a cupboard. He makes his way home via the water slide, which weaves around buildings, over busy roads and through parks. Paul Troy, the director of advertising at Barclaycard, said: "By the end of this year ...
Barclaycard highlights 'convenience' message
21 Oct 2008 | by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ... , Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ... Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...
Branding: Brand in the news - Barclaycard
07 Oct 2008 | by George Bryant, Partner, The Brooklyn Brothers
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
