to remove filtersThe week in marketing: 18 November
18 Nov 2008 | by Staff
plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...
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Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
Campaign Promotion: The Thinkboxes Shortlist for October 2008
14 Nov 2008
of the characters intervening in situations of human-rights abuses. - Barclaycard - Waterslide Directed by Peter Thwaites, this Barclaycard ad, by Gary McCreadie and Wesley Hawes at Bartle Bogle Hegarty, promotes ... at Barclaycard, and Gary Twelvetree, the chief marketing officer, was to show how easy and convenient ...
Sport Magazine claims first for free title with gatefold cover
13 Nov 2008 | by Staff
brokered by Walker Media for its client Barclaycard....that Barclaycard is running on television, outdoor and other media. This week's issue, a winter ski special ... -press sector. We are delighted to be able to offer brands like Barclaycard unique solutions to target the hard ...
Meet Glyn Butterworth, Barclaycard
12 Nov 2008 | by Staff
Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...
Media Road Test: The Sunday Times Magazine
11 Nov 2008
relaunched edition included Barclaycard, DFS, Nissan, BUPA and Furniture Village. ...
Brands piggyback on free running movement
04 Nov 2008
and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...
The Work: New Campaigns - UK
31 Oct 2008
the full Sony high-definition kit. BARCLAYCARD - GLIDE CREDITS Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ...
Media: Things we like
31 Oct 2008
, as are the ponderous press competition tie-ups with the likes of Barclaycard. We know product placement ...
Big Awards 2008: Time for the Big Awards? - You be the judge
24 Oct 2008
of the time - Benson Hedges shone in tobacco, Barclaycard in finance, Sainsbury's in retail and Bergasol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
