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The week in marketing: 18 November

plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...

Capital One plunges down list of biggest direct mail spenders

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

Orange launches ad-funded mobile video service

, Wrigley's, Barclaycard, Cisco, Nissan, Paramount and Heat magazine. ...

Power 100 Marketers of 2008: 51-100

Hoban, Scottish Widows i B C The colourful and outspoken ex-Barclaycard marketer continues to make ... 's consumer division sales and marketing director. 63. Libby Chambers, Barclaycard B Chambers enters ... % year on year, to 540m, the UK is an area where Barclaycard could do better. It clearly has faith ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.