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Aviva hires British Gas' Jan Gooding for senior marketing role

13 Nov 2008 | by Alex Brownsell

and innovations director. White, who has previously held positions at Barclaycard and Barclays Life, will ensure ...

Barclaycard unveils final comic ad on mobile

05 Jun 2008 | by Nikki Sandison

and final ad in the Barclaycard series, which is launching on mobile pre-rolls today ahead of its TV debut...The spot, created by Bartle Bogle Hegarty and promoting Barclaycard's six months' free gadget ... the campaign on behalf of Barclaycard while Dare developed the online digital creative. The comedy duo will not appear in future ads as Barclaycard has dropped them in favour of a strategy promising to "cut ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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