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Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

The week in Marketing: 1 October 2008

30 Sep 2008 | by Staff

. Barclaycard fined Barclaycard has been handed the maximum possible fine, 50,000, by watchdog Ofcom ...

Branding: Barclaycard rolls out fresh identity

30 Sep 2008 | by Jennifer Whitehead

Barclaycard is introducing an updated logo and visual identity across all its global products...will therefore not receive their new-look cards until 2011. It is also phasing out its Barclaycard Business sub ... and India, was created by The Brand Union. For the past two years, Barclaycard has used Green Wing stars ... the strapline 'Glide with us'. Barclaycard is currently undergoing a brand extension, moving from solely being ...

Barclaycard signals strategic shift with fresh logo

29 Sep 2008 | by Alex Brownsell

LONDON - Barclaycard is introducing a new logo and global visual identity as it tries to accelerate...The financial services brand is also to phase out its Barclaycard Business brand as part ... version, to bring Barclaycard closer to the parent Barclays brand. The new look will be rolled out ... of the plastic around it, making the way people pay for things simpler,' said Barclaycard chief executive Antony ...

Ofcom fines Barclaycard maximum penalty for silent calls

26 Sep 2008 | by Nikki Sandison

LONDON - Ofcom has fined Barclaycard the maximum amount possible, £50,000, for breaching its rules...-fareast-language:#0400; mso-bidi-language:#0400;} The telecoms regulator investigated Barclaycard from October 1 ... of Barclaycard's call centres had no procedures in place to prevent people receiving repeated abandoned calls ...

Barclaycard ad banned for exaggerating benefits

24 Sep 2008 | by Staff

LONDON - An ad for Barclaycard has been banned for misrepresenting the level of free insurance...The ad, which featured a man handcuffed to a motel bed after having his possessions stolen, used the line: "Course if you had a Barclaycard all your fancy gadgets could have been insured - laptop, phone ... , and the ad implied a greater level of cover than was on offer. Barclaycard had attempted to argue ...

Conference preview: Shades of green

10 Sep 2008 | by Joe Thomas

McCormack, manager, product development, Barclaycard; Jenny Alexander, investigations executive, ASA ...

Mike Hoban leaves Scottish Widows

02 Sep 2008 | by Joe Thomas

Previously a marketer at Barclaycard, he has also held positions at British Airways and Scottish Newcastle. Hoban joined Scottish Widows in August 2005, and has overseen the brand's tier-one domestic sponsorship of the London 2012 Olympics. Hoban, who has been based in Edinburgh, said: 'I was taken ...

 

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