Editorial: Marketing's come of age but challenges lie ahead
20 Nov 2009
this week boasted a stellar cast list - from Barclaycard's chief executive, Anthony Jenkins, to the new COI ...
and Barclaycard chief marketing officer, who has left the company as part of a restructure....Her duties will be taken on jointly by the global retail banking director, David Rutley, the retail banking marketing director, Emmet Burns, and the chief marketing officer for Barclaycard US, Michelle Bottomley. ...
this week boasted a stellar cast list - from Barclaycard's chief executive, Anthony Jenkins, to the new COI ...
Barclaycard has appointed Iris as its lead direct marketing agency following a review of its roster
Barclaycard is launching a free iPhone game to link with the latest airing of its "waterslide" ad
Barclaycard "glide" film (below, right) would do well at awards, but so far not a dickybird. So fingers ...
, the Barclaycard roster review is now in full swing. Agencies submitted their RFIs on Tuesday (9 June), and a ...
!), and we all prefer a cold drink to a warm one, so they all added value. Barclaycard should prove ... with Barclaycard by Live Nation, and you then have brands such as Virgin Mobile and Orange continuing their long ...
Barclaycard is poised to review its direct marketing roster, which includes EHS Brann and Fox...The brand last put together a list of roster agencies in 2001. It has evolved extensively over the past eight years. Gary Twelvetree, the director of brand and advertising at Barclaycard, is leading the review. ...
Orange has agreed a deal with Barclaycard that will allow its contract holders to use their phones
scheme for its Barclaycard brand. The agency picked up the brief after beating EHS Brann, also a Barclays
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.