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Brand Manager of the Week

first job? I worked at Barclaycard in the Cheque Fraud department. If you weren't you, who would you ...

British Airways to return to TV advertising after two-year absence

has joined Barclaycard as UK marketing director. ...

Barclaycard hires former British Airways marketer Katherine Whitton

at Barclaycard....;} Whitton will report to Barclaycard's chief marketing officer, Libby Chambers. Gary Twelvetree, who has ... in May 2007. Whitton's first job at Barclaycard will be to conclude a review of the brand's direct ... . Barclaycard is attempting to position itself as a music-friendly brand through partnerships with ticket ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.