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Direct marketing and sales promotion leagues 2010

, Barclaycard, Volkswagen Digital Marketing Group Founded 2006. Chairman Stephen Davidson, CEO Ben Langdon ...

Automated 'silent' telephone calls will carry up to £2m fine

In a statement, the Govenrment pledged to move "as soon as possible" to amend the penalty in the Communications Act 2003 by statutory instrument. The maximum penalty that can currently be applied by telecoms regulator Ofcom is 50,000. Companies penalised by Ofcom include Barclaycard, fined 50,000 in 2008 ...

Barclaycard rolls out Freedom rewards programme

LONDON - Barclaycard has today officially launched its Freedom customer rewards programme....; mso-bidi-language:#0400;} The scheme, which allows Barclaycard holders to earn reward ... at Barclaycardfreedom.co.uk. The launch of Barclaycard Freedom will be backed by an above-the-line campaign by Bartle ... small and medium-sized retailers to a rewards programme for the first time. Barclaycard's eight ...

Npower adds name to Barclaycard Freedom

LONDON - Energy firm Npower has signed up to join Barclaycard's new Freedom loyalty programme....; mso-bidi-language:#0400;} As part of the deal, Barclaycard Freedom customers have the opportunity to gain up to 160 'Reward Money', when paying their bills with Barclaycard. Npower is also offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...

Barclaycard launches Freedom loyalty programme

LONDON - Barclaycard has unveiled its new cardholder loyalty scheme Barclaycard Freedom, which...; mso-bidi-language:#0400;} Barclaycard's eight million UK cardholders will automatically ... to redeem the reward whenever they choose. Barclaycard has invited more than 30,000 retailers ... Newman, managing director at Barclaycard Freedom, said: "It incorporates all of the best elements ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.