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Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans, Walker Media; Elaine Miller, Dare Digital ... 's biggest waterslide' allowed Barclaycard to engage with a new generation of credit-card holders, delivering ...
Arsenal has appointed a communications director from Barclaycard....Mark Gonnella joins Arsenal from his previous role as corporate affairs director at Barclaycard ... ten years at Barclaycard, where he was responsible for managing Barclaycard s reputation across Europe and the US. He also led Barclaycard s PR activities during their sponsorship of the Premier League ...
Barclaycard has hired former InterContinental Hotels (IHG) marketer Nina Bibby to the role...in December, replaces interim CMO Michelle Bottomley, who will continue to head up Barclaycard s North ... for "family reasons". In her new role, Bibby will report directly to Barclaycard chief executive Valerie ... Michelle McEttrick. Bibby said she was "thrilled to have this opportunity" and called Barclaycard "an ...
Barclaycard has held on to top spot in Brand Republic's branded app chart, with Microsoft's Windows...Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, debuted at number one in the chart last week. Among the new entries this week are Your Orange and Ocado, with re-entries for Auto Trader and the Rightmove house hunting app. The chart is powered ...
Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, has...The game, developed by Dare Digital, aims to build on the success of its 'rollercoaster' TV ad and capitalise on the original Waterslide Extreme game, which has attracted 12 million downloads since launch. Barclaycard's game leapfrogs BR s most popular app for the past two consecutive weeks, ITV s 2010 Fifa World ...
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
Dare is launching a Barclaycard global iPhone game and competition Rollercoaster Extreme, to build...-bidi-theme-font:minor-bidi;} The game comes off the back of Barclaycard s popular Waterslide Extreme launched last year. ...
LONDON - Wembley Arena is to be known as Wembley Arena: A Barclaycard Unwind Venue for the next...Barclaycard will offer its 10.4 million UK customers preferential access to tickets, and will also use the venue to showcase its contactless payment technology. Gary Twelvetree, Barclaycard's global ... redevelopment programme, and is operated by music promoter Live Nation. Barclaycard's recent focus on music ...
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ... of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ... and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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