Barclaycard 'freedom' by BBH
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...



