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Campaign Promotion: The pioneers - Helen Lawrence

Delivering a strategic edge to social media activity for the digital agency Dare is a 24/7 job for Helen Lawrence. Petite and lively, Lawrence works across a client list including Sony Ericsson, New Look, Barclaycard, Vodafone, Sony, Beck's and BMW. The work involves everything from looking at whether a client ...

Bauer Media launches Access service for advertisers

, Barclaycard and Sony Ericsson. Barclaycard, for example, collaborated with Bauer's music brands such as Q on a recent campaign as it wished to further its association with the music industry. Barclaycard is currently the headline sponsor of the Mercury Prize, which has been renamed as the Barclaycard Mercury Prize ...

IPA Effectiveness Awards 2010: Silver Award - Barclaycard

Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans, Walker Media; Elaine Miller, Dare Digital ... 's biggest waterslide' allowed Barclaycard to engage with a new generation of credit-card holders, delivering ...

Barclays Corporate calls digital review

The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two. Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...

BBH leads shortlist for 2010 IPA Awards

Effectiveness Awards. Its six shortlisted entries are for Audi, Barclaycard, Barclays, KFC, Robinsons and Surf....: Audi by BBH Barclaycard by BBH Barclays by BBH Barclays Wealth by Ogilvy Mather ...

Reinventing the ad break

Ross, who announced that Carr would be engaging with the ads. BARCLAYCARD - WATERSLIDE GREEN BUTTON When Barclaycard launched the remixed version of its "waterslide" ad, which was created by Bartle Bogle ...

Close-Up: Dare celebrates its first decade in advertising

: Sony Ericsson (a client since 2003), Vodafone (2005), Standard Life (2009), Barclays/Barclaycard (2001 ...

The Work: Private View

, advertising might be more interesting to real people. The Barclaycard (2) "rollercoaster extreme" ad ... will not make me like Barclaycard any more. Sorry, but it's not interesting. I'm not interested. I don't care ... the ad. I remember seeing the Barclaycard (2) "waterslide" commercial on TV before I moved to Asia ...

Barclaycard launches follow-up to hit iPhone game

Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...

Close-Up: Why the world has to be round in apps market

on urban listings with its True City iPhone app. What's stopping Barclaycard becoming my travel companion ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.