23 Sep 2010
| by Sara Kimberley
The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two.
Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
19 Jul 2010
| by Alex Brownsell
Barclaycard has hired former InterContinental Hotels (IHG) marketer Nina Bibby to the role...in December, replaces interim CMO Michelle Bottomley, who will continue to head up Barclaycard s North ...
for "family reasons".
In her new role, Bibby will report directly to Barclaycard chief executive Valerie ...
Michelle McEttrick.
Bibby said she was "thrilled to have this opportunity" and called Barclaycard "an ...
06 Jul 2010
| by Staff
Barclaycard has held on to top spot in Brand Republic's branded app chart, with Microsoft's Windows...Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, debuted at number one in the chart last week.
Among the new entries this week are Your Orange and Ocado, with re-entries for Auto Trader and the Rightmove house hunting app.
The chart is powered ...
15 Jun 2010
| by John Reynolds
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ...
company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
26 May 2010
| by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
21 May 2010
| by Sara Kimberley
, Belron, Europcar and Barclaycard. ...
29 Apr 2010
| by Daniel Farey-Jones
LONDON - Wembley Arena is to be known as Wembley Arena: A Barclaycard Unwind Venue for the next...Barclaycard will offer its 10.4 million UK customers preferential access to tickets, and will also use the venue to showcase its contactless payment technology. Gary Twelvetree, Barclaycard's global ...
redevelopment programme, and is operated by music promoter Live Nation. Barclaycard's recent focus on music ...
27 Apr 2010
| by Staff
Barclaycard's Waterslide Extreme app demonstrates its enduring appeal to gamers by rising back up the chart into third place, while relative newcomer the Comparethemarket meerkat app slides to seventh. Further down the chart there are new entries for Marvel Comics and the Royal Horticultural Society's 'Grow ...
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
19 Mar 2010
| by Alex Brownsell
LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ...
of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ...
and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...
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