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Barclaycard adapts rollercoaster ad for mobile payments

Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...

Barclaycard 'freedom' by BBH

Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...

Barclaycard launches music-themed campaign for Freedom launch

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ... of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ... and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...

Barclaycard 'rollercoaster' by BBH

Barclaycard has launched a follow-up to its "waterslide" ad.

Barclaycard unveils new Rollercoaster TV ad

LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...

Barclays' TV ads promote new brand positioning

-hearted tone used in Barclaycard's recent Waterslides' campaign. The first ad - Musical Safes' - highlights ...

Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle...back at the flat, who then push a male doll holding a Barclaycard down the slide. The doll eventually ... by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding ...

Mother's Amnesty ad scoops October Thinkboxes award

of Barclaycard's "waterslide" and VW Tiguan's "Walter". Stock said: "We wanted to inspire people to use ...

Specsavers viral spoofs Barclaycard 'waterslide' ad

LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard..." Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could ...

Barclaycard ad to break during X Factor results

Barclaycard's contactless payment technology....The ad features an office worker who leaves his desk and jumps into a waterslide hidden in a cupboard. He makes his way home via the water slide, which weaves around buildings, over busy roads and through parks. Paul Troy, the director of advertising at Barclaycard, said: "By the end of this year ...

 

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