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Barclaycard has launched a contactless payment method called PayTag that works on all mobile phones....From today, millions of Barclaycard customers will be able to make payments with any mobile phone by sticking a Barclaycard PayTag to the back of their handset. PayTag is a third of the size of a normal ... . From June this amount will rise to 20. Last week Barclaycard and Orange announced that credit ...
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal with NEC Group, which will involve Barclaycard becoming payment partner for The Ticket Factory, the LG Arena, the NIA, and the National Exhibition Centre (NEC). Barclaycard's contactless payment points ...
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...
Everything Everywhere brand Orange and Barclaycard are to roll out the UK's first commercial...The launch is scheduled for the second quarter of 2011. Orange and Barclaycard customers ... that will launch shortly after. To date there are 42,500 live Barclaycard contactless terminals in retail outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co ...
Moneysupermarket.com has hired Barclaycard marketer Paul Troy to the position of director...Troy, who occupied the role of global head of advertising and content at Barclaycard, left ... .com marketing director David Osborne. While at Barclaycard, Troy was responsible for overseeing ... -downloaded branded free app to date. Barclaycard has confirmed it will be recruiting a replacement head ...
Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans, Walker Media; Elaine Miller, Dare Digital ... 's biggest waterslide' allowed Barclaycard to engage with a new generation of credit-card holders, delivering ...
Barclaycard has hired former InterContinental Hotels (IHG) marketer Nina Bibby to the role...in December, replaces interim CMO Michelle Bottomley, who will continue to head up Barclaycard s North ... for "family reasons". In her new role, Bibby will report directly to Barclaycard chief executive Valerie ... Michelle McEttrick. Bibby said she was "thrilled to have this opportunity" and called Barclaycard "an ...
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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