Barclaycard 'rollercoaster' by BBH
22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
Barclaycard has launched a follow-up to its "waterslide" ad.
as the equally inept Richard Latham in a series of ads for Barclaycard. Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its ... of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
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