Radio faces online frontier
07 Jul 2009 | by Sarah Crawley-Boevey
combine on-air reach with an online application,' says Pembrooke. Elsewhere, Barclaycard sponsored ...
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Barclaycard's branded free iPhone game app breaks iTunes Store records
06 Aug 2009 | by Fiona Ramsay
LONDON - Barclaycard's free branded iPhone game app has taken off around the globe, being...advertising game ever to hit the ITunes store. Created by Dare and Fishlabs, Barclaycard's Waterslide Extreme iPhone game supports the waterslide TV campaign for Barclaycard's contactless card. The public ...
Global promotes 95.8 Capital FM
06 May 2009 | by Maisie McCabe
The activity, in association with Barclaycard, will promote the station's Summertime Ball. It will run across television, press and London Underground poster sites for four weeks from this weekend. The ads have been booked into high-profile spots including ITV1's Britain's Got Talent on Saturday (9 May ...
Fox tests ROI of a YouTube homepage takeover to push X-Men Origins: Wolverine
21 Apr 2009 | by Fiona Ramsay
- Apple, Nike, Barclaycard and Sony are the first to have dipped a toe into homepage takeover campaigns ...
Is it risky for brands to alter their positioning during a recession?
21 Apr 2009 | by staff
Barclaycard has signed a series of sponsorship deals in an attempt to establish an association...Normal 0 No Simon Mahoney, Director, SMP Not at all, provided they have the budget and resources to deliver. This seems to have been on the cards for Barclaycard for a while, given how many ... ', is unwavering throughout. Barclaycard's sponsorship of the Mercury Music Prize is merely a new expression ...
Barclaycard bags Global Radio deal
15 Apr 2009 | by Sarah Johnson
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
Barclaycard named Mercury Prize sponsor in four-year deal
30 Mar 2009 | by Dan Leahul
LONDON - The Mercury Prize has signed a four-year partnership with Barclaycard, which will become...with regular news and updates, honoured Elbow for their acclaimed LP 'The Seldom Seen Kid'. Barclaycard ... with Barclaycard will see the introduction of several initiatives, including the Barclaycard Mercury Prize Sessions ... of advertising and sponsorship at Barclaycard, said: "The Mercury Prize has always represented the huge ...
Barclaycard shifts sponsorship strategy toward music events
24 Mar 2009 | by Sarah Johnson
LONDON - Barclaycard has signed a sponsorship deal with Live Nation aiming to give its customers...The bank's customers will have access to exclusive tickets, music updates, competitions and intimate gigs as part of the deal. Barclaycard will provide cashless outlets to festivals such as Hard ... for carrying large amounts of cash. Barclaycard said this was a new direction in sponsorship strategy ...
In tough times, even a supporting role benefits advertisers
10 Mar 2009 | by Richard Eyre
tyres. The opportunities are everywhere. Yet, although Barclaycard is at it in its current print ...
Orange to launch cashless payment system
09 Mar 2009 | by Ed Kemp
LONDON - Orange has agreed a deal with Barclaycard which will enable customers to use their mobile...Customers will be able to simply swipe their phones across till scanners, which will then charge the cost of the product to their Barclaycard account. Initially customers will only be able to make payments for products costing less than 10. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
