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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

O2 takes aim at PayPal with mobile payments service

year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...

Think BR: How can brands harness the power of NFC?

cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...

Think BR: Who's afraid of mobile payments?

the Quick Tap mobile service and its contactless cards , Barclaycard is protecting consumers from ...

Trading places: this week's people moves

Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby , Barclaycard's global chief marketing officer. ( Marketing ) Microsoft UK has parted ways ...

BrandMAX speaker preview: Kassan looks at the future of media and technology

Partnership, Nike, Barclaycard, JWT, Ebiquity, BMW and much more, book delegate places at www ...

Barclays spoofs history of money for mobile payment push

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Barclaycard's branded free iPhone game app breaks iTunes Store records

LONDON - Barclaycard's free branded iPhone game app has taken off around the globe, being...advertising game ever to hit the ITunes store. Created by Dare and Fishlabs, Barclaycard's Waterslide Extreme iPhone game supports the waterslide TV campaign for Barclaycard's contactless card. The public ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.