Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
LONDON - Barclaycard's free branded iPhone game app has taken off around the globe, being...advertising game ever to hit the ITunes store. Created by Dare and Fishlabs, Barclaycard's Waterslide Extreme iPhone game supports the waterslide TV campaign for Barclaycard's contactless card. The public ...
LONDON - Orange has agreed a deal with Barclaycard which will enable customers to use their mobile...Customers will be able to simply swipe their phones across till scanners, which will then charge the cost of the product to their Barclaycard account. Initially customers will only be able to make payments for products costing less than 10. ...
and final ad in the Barclaycard series, which is launching on mobile pre-rolls today ahead of its TV debut...The spot, created by Bartle Bogle Hegarty and promoting Barclaycard's six months' free gadget ... the campaign on behalf of Barclaycard while Dare developed the online digital creative. The comedy duo will not appear in future ads as Barclaycard has dropped them in favour of a strategy promising to "cut ...
bill. The Oyster card scheme has already been adapted in conjunction with Barclaycard to include ...
Mobile." Virgin Mobile TV will broadcast BBC1, ITV1, Channel 4 and E4 programmes. BARCLAYCARD ... of communications, brand and advertising, Barclaycard Brief: Launch FlexiRate Creative agency: Bartle Bogle ... ), Peepshow Exposure: National TV THE LOWDOWN Barclaycard has ditched the comedian Jennifer Saunders ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.