Barclaycard 'win an easier Christmas' by Dare
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
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Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer
08 Mar 2012 | by Kim Benjamin
, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
Barclaycard rides out second week at top of BR app chart
06 Jul 2010 | by Staff
Barclaycard has held on to top spot in Brand Republic's branded app chart, with Microsoft's Windows...Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, debuted at number one in the chart last week. Among the new entries this week are Your Orange and Ocado, with re-entries for Auto Trader and the Rightmove house hunting app. The chart is powered ...
Barclaycard launches follow-up to hit iPhone game
15 Jun 2010 | by John Reynolds
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
Barclaycard unveils new Rollercoaster TV ad
22 Jan 2010 | by Alex Brownsell
LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...
Barclaycard 'waterslide' becomes most popular branded iPhone app
29 Jul 2009 | by Kate Nettleton
LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has
Barclaycard rolls out music website
17 Jul 2009 | by Alex Brownsell
LONDON - Barclaycard is launching a new website offering its customers exclusive access to gigs...of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access ... , Pet Shop Boys and Depeche Mode. Earlier this year, Barclaycard announced a partnership ... to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions ...
Barclaycard launches 'waterslide' iPhone game
06 Jul 2009 | by Ian Darby
LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
