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Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

. Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

08 Mar 2012 | by Kim Benjamin

, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...

O2 courts UK developers to find new uses for NFC

16 Feb 2012 | by Sarah Shearman

and Barclaycard's tie-up launch the first mobile payments system in the UK , using NFC technology, and Nokia ...

Barclaycard teams up with celebrities for 'Easier' Christmas push

02 Dec 2011 | by Alex Brownsell

Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...

Visa unveils new digital payments brand V.me

16 Nov 2011 | by Sarah Shearman

mobile wallet service next year . Rival MasterCard has signed up with Barclaycard and Orange ...

Barclaycard hires Ben Padley as first digital chief

23 Aug 2011 | by Sarah Shearman

Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...

Barclays spoofs history of money for mobile payment push

30 Jun 2011 | by Ben Bold

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Starbucks announces UK contactless payment trial

24 May 2011 | by John Reynolds

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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