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Marketing Digital Report: Moving pictures bring search to life

.' It is true that video, in the right places, is increasingly powerful. Brands such as T-Mobile and Barclaycard ... others have created online-only properties - Specsavers even spoofed Barclaycard's 'Waterslide' ad ...

The Work: Private view

important stuff. 8.49am: Right, here we go. First, we have a Barclaycard (1) viral. This is essentially a homemade remake of that brilliant Barclaycard water slide commercial. I guess the idea is that we'd find ... . BARCLAYCARD Project: DIY Client: Hannah Deans, advertising and media manager, Barclaycard Brief: Build ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle...back at the flat, who then push a male doll holding a Barclaycard down the slide. The doll eventually ... by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding ...

Barclaycard to give away holidays to consumers who spoof 'Waterslide' ad

LONDON - Barclaycard is inviting customers to create spoof versions of its 'Waterslide' TV ad...boasts its own Facebook groups, which, according to Barclaycard, have attracted more than 100,000 online ...

The Week: Media news - Google offers YouTube ads

Since taking over YouTube, Google has struggled to find a way to make it pay. The new options include click-to-play expandable homepage video ads, costing £32,000 a day. Others include mastheads and 30-second auto-roll ads. Cadbury, Barclaycard and Apple are among the advertisers to have trialled ...

Google boosts YouTube homepage ad options

The search engine giant hopes advertisers will pay 32,000 a day for a click-to-play expandable homepage video ad, with other homepage options including masthead and 30-second auto-roll ads. Cadbury, Barclaycard and Apple have already trialled ads on the site. 'These are high-impact, glossy ads, which ...

Hoban joins Directgov as director of communications

sponsorship of the London 2012 Olympics. Previously a marketer at Barclaycard, Hoban has also held positions ...

Specsavers parodies Barclaycard ad on YouTube

LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.