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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Starbucks announces UK contactless payment trial

24 May 2011 | by John Reynolds

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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