O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer
08 Mar 2012 | by Kim Benjamin
, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Weight Watchers heads up BR app chart
11 Jan 2011 | by Daniel Farey-Jones
app, placed at number two in the chart. The Barclaycard game Rollercoaster Extreme returns ...
Windows Messenger tops BR app chart
13 Jul 2010 | by Daniel Farey-Jones
Microsoft's Windows Live Messenger has leapfrogged Barclaycard's Rollercoaster Extreme game
Barclaycard 'waterslide' becomes most popular branded iPhone app
29 Jul 2009 | by Kate Nettleton
LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
